Luis Díaz, a talented footballer, struggled to stand out in the competitive world of professional athletes. Our partnership aimed to redefine his image and break away from athlete stereotypes.
Adopting a more holistic lifestyle approach, aligning with Diaz’s unique qualities, we aimed to create a fresh perspective, reflecting his dynamic personality, style and most importantly heritage.
Inspired by the columbian culture Diaz holds close to heart, our visual identity encompasses his own personality and the personality of his people. Developing a unique image that’s easily recognisable and distinguishable from other professional football athletes.
"I grew up in a humble community in colombia, but I come from a close and supportive family who encouraged me to realise my dream of playing professional football."
